Content on-line payment: pay for information

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In this opinion we will talk about the contents on-line payment mainly oriented to the information. Let us consider a particular case, the payment gateway for content of the newspaper "The Times".

In the information society we live in, to get information is crucial. The Internet has thousands of content on these topics, many of these contents are repeated or its content is not correct. At the time this garbage information has not been curbed, primarily because they limit the content on the network collides with the free flow of content that users do on the network itself. Create an organization that ensure the correct content most likely would be seen as an intrusive body that controls the flow of information moving through the network, management can not only information but also limited as political or religious criteria.

Many companies that hang content on the Internet have decided to create payment gateways, so that users can access to quality information on a cost, and thus being able to monetize their business. A clear example is newspapers. How many print newspapers exist in a particular country? The answer is simple, many. Most of these newspapers make money through the sale of newspapers and the lead content, but also advertising that is done via them. This moist cake collides with the free flow of Internet content. Although most national newspapers have evolved and have their own on-line portal, realize a significant loss of readers in the paper format by mail. This causes a loss of readers not only reduced income by selling the paper on paper, but the loss of advertisers, put another way, advertising revenue. By duplicating much of the content from paper to digital diary, many readers have become accustomed to not only read a newspaper, but several, through the Internet.

The main publishing groups are at a crossroads, caused by the evolution of new technologies, where users through the computer or a mobile device can access news content instantly, without having to pay for them. The readers read what they want when they want.

A good example of this phenomenon is worrisome for publishers to The Times. A few months ago announced its digital readers that their publications: The Times and The Sunday Times, would pay. With the aim of offering a quality product, unlike many online newspapers where even who a person writes is not ready, set up a subscription fee (1 pound per day) to access such information. The user response was unanimous, although not as chaotic as expected. It was expected that 90% of users abandon reading the newspaper, but the reality was less severe, as were 33%, but with a twist, to mitigate the fall were offered deals / discounts for new customers. The Times seeks to compensate the subscription losses of money on advertising that are taking due to the rise of news blogs. Before embarking on this adventure other publishers have already implemented such as the Financial Times or the Wall Street Journal, although most of them without much success. Although all of them are confident that the reduction is offset by readers monthly fee you get, do not realize that trends are created and are unstoppable. The information in the network together with the spectacular growth of mobile devices that either leads you step on the wave or you fall and you sink. The newspaper industry and other sectors, such as labels, are determined not evolve at the pace as the world. People want quality content but are not willing to pay a toll with them, when through the network can get the information you want. The key is the quality of the information, but to have quality no need to give up freedom.