Content on-line payment: pay for information

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In this opinion article we will discuss content online payment mainly oriented to information. We will analyze a particular case, the payment gateway for content of the newspaper "The Times".

In the information society we live in, to get information is crucial. The Internet has thousands of pages about the same issues, many of these contents are repeated or content is wrong. This waste of time information has not been curbed, mainly why limit the content on the net hits the free circulation of content that users in the network itself. Create an organization that ensure the correct content most likely would be seen as an intrusive body that controls the flow of information that moves across the network, can not only manage information but also limit along political or religious.

Many companies that hang content on the Internet have decided to create payment gateways, so that users can access to quality information in a cost, and thus being able to monetize their business. A clear example is the newspaper. How many print newspapers exist in a particular country? The answer is simple, many. Most of these newspapers make money through the sale of newspapers and the content they carry, but also of advertising is done through them. This moist cake collides with the free flow of Internet content. Although most national newspapers have evolved and have their own website online, realize a significant loss of readers in paper format by mail. This causes a loss of readers not only reduced income by selling the paper on paper, but the loss of advertisers, put another way, advertising revenue. Doubling the most content from paper to digital journal, many readers have not only used to read a newspaper, but several, over the Internet.

The main publishing groups are at a crossroads, caused by the evolution of new technologies, where users through the computer or a mobile device can access news content instantly, without having to pay for them. The readers read what they want when they want.

A good example of this phenomenon is worrisome for publishers The Times. A few months ago announced his readers digital publications: The Times and The Sunday Times, would pay. In order to provide a quality product, unlike many online newspapers where even who writes is not a qualified person, established a monthly fee (1 pound per day) to access such information. The user response was unanimous though not as chaotic as expected. It was expected that 90% of users abandon reading the newspaper, but the reality was less severe as they were 33%, but with a twist, to mitigate the fall were offered deals / discounts for new customers. The Times seeks to compensate the subscription losses of money on advertising that they are having because of the rise of blogging information. Before embarking on this adventure other publishers have already implemented such as: Financial Times or the Wall Street Journal, although most of them without much success. Although all are confident that readers reduction is offset by the monthly fee you get, do not realize that trends are created and are unstoppable. The information in the network together with the spectacular growth of mobile devices that either leads you get on the wave or you fall and you sink. The newspaper industry and other sectors, such as record, remain committed to not evolve at the pace that the world does. People want quality content but are not willing to pay a toll with them, when through the network can get the information they want. The key is the quality of the information, but to have quality no need to give up freedom.